|
|
Our business philosophy is that Quality, Value and Integrity is the basis of all that we do. Our operating standard is equally simple: ”Always do the right thing for the right reason.” These two guiding principles have not only been constant and unwavering, they have been at the forefront of the way we manage, the way we grow, and the way we achieve our results.
We convey these principles clearly and consistently to all those who work for and with Lennar and, as a result, we have developed a very unique corporate culture. It is this culture that guides us, inspires us, enables us to communicate, and identifies who we are.
When you look at its very essence it is, very simply, a culture of responsibility. It is one in which every Associate is called upon to have Quality, Value and Integrity serve as the basis of all they do – and to always do the right thing for the right reason. In the Lennar culture, we profoundly believe that developing a community, providing financing for, and building a home is an enormous responsibility. In our culture it is more than just a house and a home site that create a home. What builds a home is not only structural – not just bricks and mortar – but the entire package defining our homebuyers’ lives:
- The quality of the community in which they live
- The quality of the environment in which they reside
- The attitudes of the Lennar Associates who take care of their needs
- And the financial strength of the homebuilder to be there with a warm heart and a strong balance sheet, through thick and thin, if something goes wrong.
Our cultural values are to deliver each and every home we build with all these pieces in place. Our culture and the nature of our business call on us to be more than just a profit center. They motivate us to elevate the “who we are” spirit into a “what we do” spirit. They demand that we incorporate good community and environmental practices into good business practices.
|
|